press releases
    May 19, 2011

    EPCL Facilitates Self-Sustainability of Flood Affectees

    Karachi – 19th May, 2011: As part of its long-term commitment towards flood victims,
    Engro Polymer & Chemicals Ltd (EPCL) continues to instill a new sense of hope among
    people whose lives were completely devastated last year by the most catastrophic flood
    disaster in the history of Pakistan. EPCL recently initiated its agriculture rehabilitation
    program in the areas worst affected by the floods.
    EPCL follows a clearly chalked out CSR strategy which focuses on Community Involvement in
    line with EPCL’s core business values in an effort to give back to the society. After
    successfully carrying out its flood relief efforts, EPCL recently kicked off its agriculture
    rehabilitation activities in Northern areas that were worst affected by the flood’s aftermath.
    EPCL has currently launched agriculture-based self-sufficiency projects in far-flung areas
    where the flood affectees suffer from low morale and inadequate economic opportunities
    at the moment.

    The area of Upper Swat which is also considered the fruit and vegetable basket of Pakistan
    was completely destroyed in the wake of the floods leaving little or no means for the local
    farmers to earn a living. Aiming to revive the cash flow of these farmers, EPCL distributed
    seeds of Turnip, Potato, Cabbage and Lady Finger among the local farmers to facilitate
    farming activities in 700 to 1,000 acres of fertile land covering areas like Bahrain, Chamgari,
    Minkial, Kalam, Utror, Matiltan, Garbral and others. As local farmers reinitiate their farming
    activities, they will get the opportunity to earn monthly income of PKR 80,000 to 100,000
    per canal helping them achieve economic stability. EPCL also recently installed 500 high- efficiency micro drip irrigation systems in Northern areas to support the nutritional needs of
    low income groups. These micro drip irrigation systems made of high-quality PVC pipes use
    advanced technology to water plant at the roots. Through this system, the amount of water
    delivered can be tightly controlled to keep the soil at the ideal level of moisture, necessary
    to maximize growth of the plants. As the crop is planted at specific locations next to the
    emitters, urea, fertilizers and pesticides need also only be applied directly to the root area
    of the crop, ensuring major input cost savings of about 50-75%. Other input costs are also
    reduced by 30-60%, while potentially increasing product yield by 10-50%. EPCL aims to
    provide these drip irrigation systems to 2,000 deserving families.

    Commenting on EPCLs on-going Agriculture Rehabilitation efforts, Sarah Aziz, CSR and
    Corporate Communications Officer said, “Our long-term goal is to help flood affectees
    regain their lost self-esteem and start their life with a new zeal. We faced multiple
    challenges in accessing far-flung areas in and around Swat Valley but we are really happy
    with the progress, the best part being the positive change we can see in people’s lives. At
    the moment, we continue to offer support for agriculture in Northern areas by using
    advanced agriculture system to enable self-sufficiency and maximize crop yield. At the same
    time, we are in constant coordination with Pakistan Army to support them in improving the
    lives of flood victims in any other way we can.”

    Earlier in 2010, EPCL conducted relief efforts in difficult to access areas hit by the flood
    where free Iron Replacement Therapy was provided to expectant women in dire need.
    Drinking water and slush water was purified using Sodium Hypo Chlorite, a water
    disinfectant used by EPCL for the first time in Pakistan. EPCL also worked on rain harvesting
    in the past whereby geo-membrane line reservoirs were used to retain rain water and utilize
    it for farming. It is a great technology developed with water conservation in mind and EPCL
    plans to utilize this technology in Northern areas in near future to maximize agriculture