The biggest barrier to realizing tomorrow is misreading today. This is not simply another cycle of change businesses find themselves in. Rather the digital age means if we do not change how we compete, how we create value, and satisfy informed customers, our businesses will lose market leadership. Average tenure of market leaders is shorter than it has ever been. While there is widespread realization on the need to innovate almost no leader is satisfied with the innovation performance of his or her company. Innovation is genuinely hard but Engro with its history of firsts is well positioned culturally to respond to the challenge.
Engro Corporation is committed to increasing its profitability while growing its revenue sustainably and delivering superior returns to its shareholders. It is clear that to achieve that we need to reimagine how we work in the digital age. This is why we are already shifting internally around some key themes. We are striving to immerse, ideate and productize working backward from the journeys our customers are on. Already some of our biggest revenue generating businesses are sending listening teams to the field; the start of a process that will lead to differentiated product and services and in some cases uniquely positioned businesses. We are becoming even more responsive to markets. Some of our most remarkable success stories in 2016 have come from businesses that are now managed on a near real time basis as opposed to longer-term management against quarterly plans. We are investing in talent comfortable with being empowered, and working hard to build a culture and workplace that supports and retains such talent.
Engro is a group with demonstrated capabilities in conceptualization, engineering and execution of large complex technical businesses. We are working on increasing the penetration of technology for even greater efficiencies, and generation of useful data that will deliver tremendous value with fewer limits. Already as proof of concept plants in Engro are being digitized with great success that reflect in bottom line numbers.
These shifts have started to result in consistent efficient ways of running businesses and will allow us to create greater value for our customers and our shareholders. We foresee that this combination of talent, technologies and data will allow us to unmask quickly exploitable opportunities adjacent to our businesses in the value chain.