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strategy 2020

To be a leading provider of world class products and services in the emerging and frontier economies in the energy, consumer and agricultural inputs businesses delivering a triple bottom line and creating value for all.

the challenge

Driven by the aim of being a catalyst of positive change in the communities, we operate in the society at large and we continue our commitment towards innovation while seeking the adjacencies which can fuel the next growth momentum. Through the year, we recalibrated our strategic growth orientation to focus on the key external themes that formulate our vision for 2020. These themes stem directly from global challenges which include energy crisis; food insecurity and rising population.

energy growth model

Presently out of 7.3 billion people in the world today approximately 1.2 billion people live without electricity with the most deprived region being South Asia.

energy

Consequently, by 2020 we plan to add upto 6,000 MW to the global energy sector, thereby creating up to 5,000 jobs and adding approximately USD 2 billion EVA to the global energy economy. Through our interventions, on both the local and global front, we aim to touch and empower lives of 100 million individuals each day.

As the world copes with rising energy demand, we are striving to increase our global footprint by gearing ourselves as a power generation and solutions organization that is set to solve the growing energy challenge. We aim to enhance our interventions in the energy landscape through targeted investments in international grid connected thermals; provision of LNG & coal to power sector; local and global acquisitions & heightened focus on renewables.

In Pakistan alone, 9% of the total population does not have access to electricity which translates into approximately 16 million people countrywide.

6.000

MW by 2020

USD 2

billion EVA

5.000

direct jobs
by 2020

fertilizer & agri - inputs growth model

As of today, almost 11% of the world population lacks access to food with at least 1 out of 9 being chronically malnourished.

the fertilizer & agri-inputs vertical

Coupled with changes in demographic patterns such as urbanization and decline in rural population, agricultural activities continue to witness a decline, posing a significant threat to the challenge of feeding the world.

By 2020, we aim to enhance our engineering and marketing efforts to help deal with the challenge of feeding the world and enhancing productivity and farm yields. We plan to achieve this by supplementing product offerings to increase farm productivity and provide best in class farming agricultural advisory allowing farmers to boost their yields. By eliminating middlemen and establishing direct farmer links we, aim to provide farmers with add-on benefits such as agri-credits, market information, soil sampling facility and precise agri-farming advisory amongst other services.

2.2

million farmer
to be engaged
by 2020

PKR 416

billion aggregate farmers
income by 2020

PKR 15+

billion estimated
contribution to
economy by 2020

consumer vertical growth model

consumer market

As Pakistan’s consumer market grows 1.5 folds over the next 5 years, we plan to grow into adjacencies in the dairy & beverages sector and steward milk conversion to packaged dairy whilst also enriching our product offerings in the powder and beverages category.

As the consumer market develops in the country, we foresee increased need for products that offer hygiene, care and convenience to a rising population in the country. Consequently, we aim to enhance our presence in the consumer foods category by moving in to staples and grains category encompassing wheat, rice and cooking oil.

PKR 76

billion total farmer
will benefit by 2020

27 million

lives touched each day across
the length and breadth of
thecountry by 2020

our impact 2020

Consequently through our varied interventions across the aforementioned landscapes, we aim to fuel the ambitions of a multitude of individuals across the country & beyond whilst executing meaningful impact across sectors that will fuel the future of our growth momentum.

  • 3,320 MW

    additional MWs to the National Grid

  • 3 Million

    total farmer lives touched (agri and dairy)

  • PKR 100 B

    Farmer net income (through our agri & dairy interventions)

  • 140 M

    total lives touched every day across the globe through our diversified business footprint

  • PKR 400 B

    Topline achieved through our multifarious investment worldwide

  • 20,000

    volunteer hours to be clocked by the employees

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