We are accountable for the socio economic impact our businesses create and take ownership of the welfare and development of the communities around us and in our value chains. Our focus areas of community development are livelihood, skills development, education, health, infrastructure and disaster relief.
All community development efforts of Engro are channelized through Engro Foundation. The financial contributions (1% of net profit before tax) from Engro group companies together with the financial contributions from the external donors and volunteering time of Engro employees are invested and mobilized by Engro Foundation in the social development projects.
In pursuit of maximizing positive socio economic impact of our businesses, as a matter of strategy, we have decided to shift from corporate philanthropy to Inclusive Business model. The purpose is to target ‘bottom of the pyramid’ communities around our business operations for raising their economic conditions, thereby making our value chains strong and sustainable. This will be achieved by providing low income communities with the opportunities of skills development and livelihood. The model will enable underprivileged members of our society to emerge as potential business partners and become vendors, customers and employees in our business value chains.
During the year, the value chain mapping of Engro Polymer and Engro Fertlizer was concluded. The purpose of this study was to identify the opportunities for community development projects where we can achieve maximum socio economic impact. Based on the conclusions from the study, the inclusive business model has been implemented across the Engro group.
|Community Investments (Rupees in Million)||2015||2014|
|Total monetary contributions from Engro companies||140.7||114.1|
|Management cost / fixed cost (of Engro Foundation)||40.0||32.1|
|Direct Community Investments||180.7||146.2|
|Indirect Community Investments Leverage (Donor Spent / Fund raising)||48.4||88.1|
|Total Community Investment||229.1||234.6|
Pakistan has the 9th largest human resource in the world. Unfortunately, majority of them are unskilled or semi-skilled. Unless educated and equipped with adequate skills, our country’s biggest asset might turn into our greatest liability. Engro believes in the development of competencies of people in the communities in which it operates by equipping them with the right set of skills, and with the ultimate aim of improving their livelihoods. We are helping families attain sustainable incomes through acquiring better skills from our training programs. In this area, we have made substantial investments which directly impact the income-generating capacity of our stakeholders.
TTC is nationally and internationally credited institution under the umbrella of Pakistan Chemical and Energy Sector Skills Development Company (PCESSDC), a company set up by Engro in partnership with Mari Petroleum and Pakistan Industrial Development Corporation (PIDC). TTC is affiliated with Sindh Board of Technical Education and City Guilds, UK and operating under the strategic partnership with and support from USAID, Sindh Technical Education and Vocational Training Authority (STEVTA) and DEG.
investment in TTC
as at Dec 31,2015
The project is supported by the TVET Reform Support Programme, which is co-funded by the European Union, the Embassy of the Kingdom of the Netherlands, the Royal Norwegian Embassy and the Federal Republic of Germany and being implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.
The SPIRiT project aimed to improve agricultural productivity, efficiency and livelihoods for 10,000 farmers & 1200 agri-farm support persons by training them in the areas of resource conservation, water saving and plant population management, which improved harvesting & best crop management practices in the rice and wheat cropping system over a period of 20 months starting December 2013.
SPIRiT was an innovative on-field training program to boost the productivity of small rice farmers by 8-15% per acre per rice season, while conserving 25%-35% water and agricultural resources along with other benefits like skill enhancement, improvement in farmers’ income & livelihoods. The project aims to train farmers in newer and innovative methods/techniques of rice and wheat farming that include:
Resource conservation sowing techniques like zero tillage wheat sowing
Direct Seeding of Rice (DSR)
Optimum Plant Population Management
Alternate Wetting and Drying
Harvesting, best crop management and best fertilizer management practices
Team of Engro agri experts, master trainers, trainers and mobilizers have worked with the farmers in the field throughout the whole life cycle of both these major crops while conducting individual contact activities like farm visits and mass contact activities such as seminars, farmers meetings, demonstrations, group discussions, field days and briefings along with literature distribution.
total investment in SPIRiT
increase in farmers’ income from
per acre for over 5,000 acres
A large proportion of individuals living in remote marginalized communities in Pakistan cannot access or afford quality education, which is the primary right of every citizen. For over a decade, we have been successful in delivering our promise to provide access to education to the children of communities living around the areas of our operations. Schools’ Adoption and Teachers’ Training programs are our flagship projects in the education sector.
Our approach includes:
We believe that for improving the state of education in the country, it is essential that we also focus on the training of school teachers. For this purpose, Engro sponsors the Training and Resource Center(TARC) in collaboration with partner organizations for the skills development and capacity building of the teachers working at Engro supported schools.
investment in Education Sector
|location||about the program|
Daharki,the place whereEngro Fertilizer Plant is situated
10 Government schools have been adopted at multiple locations of Dharki.
We have also sponsored a Sahara Community School in Dharki which is a primary and middle school. 80% of class 8 students from these schools make it to TCF School, Engro Campus for Matriculation.
12 schools have been adopted in Katcha area of Dharki, as the part of Katcha Education Program. The difficult terrain and uncertain security environment makes this intervention among the most challenging projects for Engro. Former outlaws of the area have started new lives, helping Engro to develop schools and advocating the community members for getting their children enrolled. In 2015, Government of Sindh donated Rs. 2.6 million to support Katcha schools under its Community Development Project.
Nara,where we have dairy farm of Engro Foods
|2 of the abandoned government schools in Nara have been adopted by Engro to revive the provision of primary education of over 200 students. Nara is one of the most remote regions of the country that faces a harsh environment with extreme temperatures and scarcity of water and vegetation|
Sahiwal,where Engro Food’s Plant is operating.
|4 schools have been adopted in Sahiwal which continue to enroll an increasing number of students.|
Qadirpur,the place of Engro Powergen’s manufacturing facility.
|3 schools have been adopted in Qadirpur.|
Ghaggar Phatak,near Port Qasim where the Engro Polymer is operating
|1TCF primary school inaugurated with the support of Engro Polymer & Chemical Limited.|
The mainstay of a healthy community is its mental and physical wellbeing. Engro’s efforts are directed towards the areas and communities where healthcare problem is one of the major dilemmas.
investment in health sector
Our efforts in these areas include:
Engro Foundation, with Rs. 22M in financial support from USAID, has started implementing a reading program in 13 adopted schools in Ghotki. Funding will provide 1,300+ primary school children with the Information Communication Tools (ICT) to further their reading skills in the 3 languages of Urdu, Sindhi, and English, with language laboratory labs established in each school alongside reading corners. The project design is participatory and includes community sessions and storytelling initiatives to record folk tales for children by parents, older siblings, and grandparents. Under the umbrella of this grant, adult literacy classes will also commence with 200 women from neighboring communities to further basic literacy and numeracy skills in everyday life. Other activities include teacher training, to build the capacities of teachers specifically with regard to reading pedagogy in schools, winter and summer reading camps, and storytelling sessions with the community so as to further engagement and promote the value of education.
children to receive information
total funding by USAID
KFW-DEG co-funded this innovative project in dairy value chain where 50 women entrepreneurs, trained earlier by Engro and currently providing essential services of animal health care and milk aggregation to smallholder farmers, are being trained to enhance the impact of their micro-enterprises by use of technology, adding more services and increasing their geographical coverage. This accelerator program also focuses on developing sustainable linkages for entrepreneurs with dairy stakeholders particularly medicines, feed, and seed suppliers and processing industry. The project is training 7,000 smallholder farmers in better livestock management practices through a series of trainings and establishing farmer groups.
EnVision (Engro Volunteers in Service of the Nation) is a platform providing opportunity for the Engro employees to make positive impact in the society through their competencies and skills. We fully support and encourage our employees to volunteer their work time for social causes. EnVision operates under the designated council which is further structured into seven chapters of Engro employees located in Sahiwal, Sukkur, Muridke, Dharki, Port Qasim, Karachi and Lahore. This platform also provides our employees with an opportunity of getting exposure to new environments and experiences, leading to innovation, creativity and leadership whilst fostering team building and cross-company collaboration.
A few volunteering activities conducted by Engro employees during the year include:
volunteering hours clocked in 2015
2014: 11,000+ hours
2013: 7,000+ hours