Raihan Ali Merchant joined the Board of Engro Corporation in 2018.
Mr. Merchant is currently Chairman & CEO of Z2C Pakistan and Chairman of Brainchild Communications Ltd and Blitz (Pvt) Ltd. He started Pakistan’s 1st Media Agency, in 1997, creating a new business within the communications and advertising industry. He introduced the concept of research-based decision making for choice of media and that of People Meters to measure TV audiences, worked with PEMRA on TV governance regulations, consulted media organizations on building revenue streams, and helped launch Pakistan Super League – now the largest cricket event in Pakistan. His current projects include development of AI & BI tools in media, the launch of web publishing houses, development of sports as passion points and a specialized Sports Marketing Company in Pakistan.
In recognition of his development work in the industry, Mr. Merchant was honored with the Tamgha-e-Imtiaz from the President of Pakistan in 2012.
Raihan Merchant holds a Masters Degree in Business Administration from the Institute of Business Administration, Karachi.