Raihan Ali Merchant joined the Board of Engro Corporation in 2018.
Mr. Merchant is currently Chairman & CEO of Z2C Pakistan and Chairman of Brainchild Communications Ltd and Blitz (Pvt) Ltd. He has the singular honour of starting Pakistan’s 1st Media Agency in 1997, creating a new business within the communications and advertising industry. He then introduced the concept of research-based decision making for choice of media. Initiated the internationally accepted methodology of TV audience measurement through People Meters. He has worked with PEMRA on TV governance regulations, consulted media organizations on building revenue streams, and helped launch Pakistan Super League – now the largest cricket event in Pakistan. His current projects include development of BI tools in media, the launch of web publishing houses, development of sports as passion points and a specialized Sports Marketing Company in Pakistan.
In recognition of his development work in the industry, Mr. Merchant was honored with the Tamgha-e-Imtiaz from the President of Pakistan in 2012.
Raihan Merchant holds a Masters Degree in Business Administration from the Institute of Business Administration, Karachi.