The event marked the introduction of an innovative packaging technology – ECOLEAN

Karachi, April 25: Engro Foods’ flagship brand Olper’s unveiled new and innovative packaging formats using holographic technology to create a 3D simulation at a local shopping mall. The new packaging formats include a new format for the region that employs Ecolean technology for 250ml, and Tetra Edge for 1 liter pack.

Ecolean also referred to as Olper’s Mini Jug is a specialized and convenient jug-shaped pouch that offers ease of pouring and handling the pack. It is an eco-friendly and biodegradable packaging with microwaveable capabilities. Tetra Edge, on the other hand, is a premium-packaging format with benefits of a tilted head and a heli cap, which controls milk spillage, increases the usability of the pack and keeps the milk smell-free. Both these are newest innovations in milk packaging, not just in Pakistan but worldwide.

Olper’s is Engro Foods’ flagship dairy brand and has emerged as the leading dairy product in the market since its launch in 2006 after gaining preference over other established brands and securing a loyal consumer base all across Pakistan. Olper’s Milk is sheer indulgence in every sip and is backed by its high nutrition content and invigorating freshness that have become synonymous with the Olper’s brand.

The new packagings were unveiled by Olper’s Brand Ambassador Marina Khan. Olper’s created a high definition, extremely intelligent holographic 3D content iGhost to create a jaw dropping virtual world to interact with audience and to take them on a journey which they have never seen or experienced before. iGhost is a technique which creates three-dimensional images. It involves the use of a laser, interference, diffraction, light intensity recording and suitable illumination of the recording.

Olper’s primary reason for introducing the new packaging is to augment a differentiated marketing strategy based on innovation and providing consumers with greater choice. Olper’s aims to be a part of people’s lifestyle choices, as aptly encapsulated in our tagline ‘Mera Intikhab’.

Speaking at the occasion, Afnan Ahsan – CEO, Engro Foods said, “Olper’s is a brand that has believed in innovation and recognizing the needs and choices of our target consumers. We continue to focus our efforts on providing increased choices to our consumers and the introduction of this new packaging technology is a testament to this effort that will further preserve the nutrition and goodness of our products and provide maximum utility to our consumers.”

Olper’s new packaging style has synced well with its revised communication strategy and will help to break through the clutter on the dairy shelf and enhance Olper’s visibility amongst the target audience.