ISLAMABAD – August 12, 2016: Strengthening its position further as the country’s most preferred digital services provider, Telenor Pakistan has partnered with Engro Corporation to automate the nationwide milk collection network. The project aims to facilitate Pakistan’s dairy farmers in collection of payments for their yield by digitizing the traditional manual transactions that are tedious and unsecure.
The contract was signed between Irfan Wahab Khan, Deputy CEO and CMO Telenor Pakistan, and Khalid Siraj Subhani, President & CEO Engro Corp. The automation project will facilitate more than 135,000 farmers at 1,600 Engro milk collection centers across the country by providing cutting-edge digital data collection and payment system.
As part of the project, Telenor Pakistan will provide special software platform installed at 1,600 Engro Milk collection centers to enter data regarding milk quality, volume and payments. The data will be transmitted to a central server hosted by Telenor through its network after which payments will be released to the farmers easily and securely.
Commenting on the development, Irfan Wahab Khan, Designated CEO Telenor Pakistan, said, “This partnership is yet another step for fulfilling our vision of empowering Pakistan and a testament to our commitment of bringing the benefits of technology to the grassroots. Dairy being a sprawling business in Pakistan needs advancement so that some unnecessary hardship could be removed from the farmers’ lives. As a result of this partnership, dairy farmers could focus more on their harvest.”
Also sharing his thoughts on the development, Khalid Siraj Subhani, President of Engro Corp, said, “This partnership is of paramount importance for Pakistan’s dairy industry and showcases our commitment to developing the local industry by introducing technological platforms to the rural communities of Pakistan. We have always felt the need for a convenient and secure automated payments solution for our dairy farmers, and are hopeful that this innovative project will finally result in further development of the dairy innovation ecosystem in the country.”
Once the system is in place, Engro would be able to provide other value added services/information to the farmers like weather, fodder and animal health management system in later stages of the project. The partnership will also educate rural communities of Pakistan about the power of internet and connectivity, and will encourage the communities to opt for technological uptake. In addition, the project will aim at bringing women from rural communities within the fold of digital inclusion by extending the benefits of technology to their vocation.