IATC Awards 2014-15 also announced partnerships with key corporates and launched one of Pakistan’s first crowd-funding platforms.

Karachi, May 12, 2015: Engro Corporation, announced the winners of I Am TheChange (IATC) competition for 2014-15 in a ceremony held yesterday amid the presence of various corporate veterans, media and the senior management of the Engro group.

IATC is a corporate initiative to amplify the efforts of individuals working in the fields of education, health and livelihoods for the betterment of under-privileged people in Pakistan. Itis also one of the firstfull-fledged crowd funding platforms in the country that helps individuals and institutions to crowd-fund for CSR projects in the three aforementioned categories. This year’s recipients included the Azat Foundation in the category of education, working to provide education and youth empowerment opportunities to individuals from various areas of Baluchistan including Noshki, Kharan, Awaraan amongst others.

In the category of Livelihoods, the award was given to Orangi Pilot Project that continues to focus on urban development and works with the underprivileged in the arena of micro-finance and micro-enterprises, helping set up small businesses such as embroidery, footwear manufacturing and other small cottage industries reaching out to over 100,000 individuals through various projects. The winner in the category of Health was Child Life Foundation (CLF) an NGO providing comprehensive child health care services from emergency care to prevention. CLF provides free medicines, essential oxygen systems, medical monitors and most importantly trains doctors and nurses to help save the lives of children at imminent risk reaching out to approximately 800 child-patients every day.

Previous winners of the IATC Awards in the various categories include organizations such as The Dream Foundation; The Garage School; Patients Welfare Association; Karachi Vocational & Training Centre; Child Aid Association; KhwendoKor (Peshawar); Akhuwat (Lahore).

Speaking at the occasion, Ali Ansari – President & CEO, Engro Corporation said, “We strongly believe in empowerment of communities by highlighting change agents who are working in high-impact areas such as education, health and livelihoods. Pakistan has a growing young population which will be in need of job opportunities. Coupled with the fact that half of the country cannot read or write and up to 25 million children not having access to school, the country is faced with an education, health and livelihood emergency. In this scenario it is imperative that we join hands to empower agents of change who are working to improve these social issues – IATC is a partnership platform that creates awareness and provides recognition to the unsung heroes from across Pakistan in order to support and multiply their efforts.”

The IATC platform also announced a major development in terms of cross partnerships with different corporate organizations of Pakistan which included Coca-Cola, Mitsubishi Corporation, National Foods, K-Electric amongst others. The winners of the competition were selected based on the scope of their social work; level of impact, number of beneficiaries and the ability to replicate the program amongst other key considerations.The IATC award entails a financial grant along with aiding the NGO in terms of its capacity & organizational development whilst also ensuring employee volunteerism activities.