Karachi, 11 May 2010 – Two of Engro Fertilizers Limited core products have been recognized for extraordinary performance in the respective sectors of macronutrients (Engro Urea) and micronutrients (Zingro). Engro Fertilizers Limited is a subsidiary of Engro Corporation Limited (formerly Engro Chemical Pakistan Limited).
Engro Urea, the oldest and most trusted brand of high-grade nitrogenous fertilizer in Pakistan, is Engro Fertilizers’ premier macro nutrient product. Zingro, introduced in 2004, has been developed as a high-grade zinc fertilizer targeting zinc deficiencies in crops such as rice, resulting in greater yield and an improved end-product.
This recognition for Engro Urea and Zingro is a testimony to the strength of Engro Fertilizers’ brands, as well as the strength of the brand teams’ resolve and hard work put into making Engro a premier brand owner in the fertilizer industry.
With this Award, Engro Fertilizers Limited has joined the ranks of several of Pakistan’s premier brand owners, including the likes of previous winners such as Toyota, TCS, P&G, Standard Chartered, Pizza Hut, Marriot, K&N’s, Berger Robbialac, Castrol, Bonanza, Dadex, Dunkin Donuts, Head & Shoulders, Ideas, Intel, Inbox, and RoohAfza, among others.
The ‘Brands of the Year Award’ is the first-of-its-kind hallmark for Brand Recognition in Pakistan, and aim to highlight and encourage the best brands in the Country. It is an annual endeavor, resulting from the joint efforts of The Exhibitor Group, Pakistan Standards and Quality Control Authority (PSQCA) and the Intellectual Property Organization (IPO-Pakistan). The awards have garnered significant international acclaim, and are conducted and duly endorsed by Brands Bureau International Limited London – UK & Brands University.