Real change begins when individuals join forces to take collective action…

Karachi, October 7: Engro launched the ‘I Am The Change’ campaign to honor efforts of individuals who are impacting life of marginalized communities in the spheres of education, health and livelihoods.

I Am the Change is a digital competition to recognize the efforts of Pakistani individuals and institutions who have joined forces in a relentless pursuit of shaping a better tomorrow, as they strive for change through long-term investments in the key areas of education, livelihoods and health.

Speaking at the occasion, the keynote speaker Sarfaraz A. Rehman – CEO, Engro Foods said, “We strongly believe in investing in tomorrow by taking complete ownership to inspire change. Our business strategies too are aligned with our vision of creating a sustainable future and serving all our stakeholders beyond their expectations. We take ownership of the welfare and growth of the communities in which we operate and the ‘I Am The Change’ initiative is a magnification of our outreach to a multitude of individuals and institutions operating outside the communities that host us. Our focus through this campaign essentially is to help and empower these unsung heroes so that they can expand the magnitude of their benefits to the masses.”

To participate in the ‘I Am The Change’ competition, nominations can be submitted through the dedicated microsite www.iamthechange.com.pk. The entries will be judged by a panel of judges. Winners of the competition will be selected on the basis of the scope of their social work; level of impact, number of beneficiaries and the ability to replicate the program amongst other key considerations.

All entries must be submitted online by December 2013. Details about the competition can be accessed on I Am The Change official website http://www.iamthechange.com.pk or Engro Foundation’s Facebook page www.facebook.com/engrofoundation.