engro foods holds ground breaking ceremony to setup dairy farm

May 24, 2008

Engro Foods Limited (EFL), the dynamic food industry venture of Engro, today performed the ground-breaking ceremony of Engro Dairy Farm in Sukkur. Khursheed A. Shah, Federal Minister for Labor, Manpower and Overseas Pakistan performed the ground-breaking and unveiled the plaque of the dairy farm which will be setup near Salehpat in district Sukkur.

The project execution phase 1 will be completed by October 2008 with the arrival of imported animals.

Speaking on the occasion, Sarfaraz Rehman, CEO, Engro Foods, said, “Pakistan, despite having a huge production base of milk, faces significant demand and supply gap. The country also faces a problem of very poor low quality milk with low hygiene compared to international standards. Therefore, EFL has decided to establish a large commercial dairy farm to meet the quality and quantity requirements of dairy products within the country and fulfill international market demands in future.”

By setting up large scale commercial dairy farms, Pakistan can not only erase domestic supply deficit but also fill a significant part of the vacuum in the international market.

Elaborating on the subject, he said that keeping in view the long term milk procurement requirement an aggressive animal import plan has been proposed. “Jersey and Jersey Holstein animals are the preferred breeds. The initial plan is for import of 1000 non pregnant heifers. The pace of imports will expedite gradually and will give a significant competitive advantage over our competitors,” he added.

After thorough evaluation in Sindh & Punjab, the Nara Canal area was selected by Engro Foods due to its excellent water and agricultural land availability and suitable weather. The company will launch a comprehensive vaccination program with provision of clean water and balanced nutrition to have disease free, healthy and happy animals at all times.

Engro Foods will place experienced expatriates in key positions to ensure a smooth startup of the operations, however, local staff will be attached with experienced expatriates for on-the-job training for which a base team is already in place. The Engro Dairy Farm is expected to open new opportunities for the locals and provide great learning in livestock management for enhancing yield.


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